Pelajus Ponder Point

Heretical thoughts from a true believer.

Sunday, May 01, 2005

Computing, As God Intended

Let's get one thing cleared up, right now. There is only one computer worthy of the title, and that is the Apple/Macintosh. Years ago, Byte magazine confessed that the history of personal computing is merely trying to keep up with Apple, and that still holds true today. The entire computer worlk holds its breath every six months, waiting to see what new innovative technology Steve jobs is going to unveil at the next Mac Expo.

Who can forget the changes that came to the computing industry when the original iMac was released seven, eight years ago? Or the following year, when the five "friut-flavored" iMacs were released? Remember the mania that followed Time magazine's putting the floating screen iMac on its cover?

What about the entire digital music industry that has arisen after the creation of the iPod just three years ago? The creation of the iTunes software, followed by the iTunes Music store revolutionized the music industry. The iPod is the creation of the decade, and the one cultural icon that it seems that everyone has to have. And each year brings something new in the iPod/iTunes saga, with each new device or innovation expanding the glories of Apple's legendary creativeness. It is as if the "Imagineers" that used to work for Disney have moved to Cupertino.

And the icing on the cake, the OS X operating system is a masterpiece of computing craftsmanship. For years, the highest compliment that could be paid to any piece of Windows software was, "It feels like a Macintosh." With Jaguar, Panther, and now Tiger, there is no way that any Windows/M$ product can even come close to earning that accolade.

"So," you ask, "if Macintoshes are so great, then why don't more people buy them? Why is 95% of personal computing done on Windows?"

That's an easy question to answer; no one ever went broke underestimating the American intelligence. Ask yourself: How many CDs did Ashley Simpson/[insert your favorite pop strumpet here]/Brittany Spears sell the past year, versus the selling of anything written by George Gershwin?

There is one truism you can count on in Amereican commerce, whether it be music, movies, art or computers: Crap Sells!